Our job is to help you grow more efficiently and faster than ever before.
Asking salespeople to find, qualify, nurture, manage, pitch, close, report and repeat doesn't work anymore. It never did. Not enough time in the day for starters. Not enough incentive either. Heads spinning. And it's demoralising too. Things go stale. Same old projects and forecasts. Not good.
So everyone panics, and starts cold calling, which never works, is not sustainable, not predictable, damages your brand, and is never going to be efficient even if you catch a few. Now nerves are frayed and people start leaving. Especially if the pressure is on to blow targets apart, or at least build a solid and predictable pipeline you can start to rely on. And it could have all been very different.
Even back in the day, the best salespeople in the world were the ones that simply responded to inbound calls from unknown prospects looking for information (guides, brochures, prices, etc).
Why chase when they will come to you. Right?
Well, that's still the principle for what we do now for clients, except that it all starts online. Because today, that's where your prospects start every project of course. You know this.They're getting their information without calling. Educating themselves. Building preferences. Making buying decisions. Often without your sales team anywhere to be seen. It's not their fault. Buyer behaviour has changed. So selling has changed. At least the first part. That's where Inbound Lead Generation comes to the fore.
Because when done right, Inbound Lead Generation exposes those crafty prospects for the potential customers they are. It attracts them like bees to a honey pot, tracks their behaviour day and night, nurtures them through their own buying process, and signals to us when to make contact and qualify before passing on to your sales team - warm, informed, and ready to buy.