The Mega Menu

Multiple menus to choose from. Each drag-n-drop customizable.

Premium Pack

One flexible templates series to rule them all. Everything you need to build an awesome Hubspot website.

Incredible Support

Questions are bound to pop up. When they do, you can expect a fast and detailed response via chat or email.

Additional Services

Need a little extra help building your website? I've got you covered and over a range of design and development services.

Growth Driven Websites

Let's create a website with an integrated CRM to build your brand authority and convert visitors into leads by integrating directly with your CRM and other marketing tools for absolute efficiency. 

 

Websites that kick goals. Not sit still.

There's nothing worse than a website that takes forever to build and then sits like a dormant brochure stand or soapbox losing impact over time. It's wasteful. And a massive missed opportunity. Imagine the lost revenue. 

Your Buyer Has Changed

Over 80% of B2B buyers research online before engaging with sales reps. Even then, they're 2/3 of the way through their buying journey having already established preferences and eliminated potential vendors, hopefully not you.

Less Loyal and More Focused

71% of B2B buyers start with a generic query looking for solutions to challenges, answers to questions, not your product or company name. This early awareness stage of the buyer journey makes it critical you're seen via content strength or paid advertising.

What It Means

The battleground to attract and engage your future customers is online and starts with your website. It has to be found, establish authority and authenticity, and encourage engagement if you're to have any chance at nurturing prospects through to sales contact.

0

% growth in organic traffic for a large global tech company in 12 months to January 2019

0

% annual growth in converted leads for a large retail property owner

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Lead dollar value into pipeline for large tech brand on $250K marketing investment
 

What We Do

We follow a proven process to create a growth-driven company website (or specific microsite) in weeks, not months, so you get to market fast and we get to delivering on your goals. Then we refine it, based on real data, and real people.
It's key to helping you grow, more efficiently.
 

01

RESEARCH, STRATEGY & PLANNING

Alex starts by working collaboratively with your team (including sales, support, and finance if possible) to understand and align your challenges, goals, and resources. This includes 2x Discovery Meetings with you, 1x Content Audit, 1x Website Audit, and the Kickoff Workshop that delivers an agreed Game Plan:

  • Business Background
  • Business Strategy
  • Goals & KPI Settings
  • Industry Overview
  • Competitor Overview
  • Buyer Journey Overview
  • Target Sectors/Accounts
  • Target Buyer Profiles
  • CRM & Database/s
  • Resource Audit;
  • Content Audit
  • Key Messaging
  • Branding Standards
  • Timeline Agreement.
 

02

THEME SELECTION

We choose a theme with you (although we have our preferred ones) as it eliminates weeks of wasted work coding from scratch. And we can customise anything you want once we get into it. It saves you money and time.

So we use HubSpot, and themes on HubSpot. We get off to a fast start and straight into the plethora of value-add work to come (see below) so we get your site up in weeks, not months. 

ncluding messaging, architecture, content copywriting, applying brands leemnst, phitoagraphy, video,, social setup (as applicable) and blogs (for instant search and authority)so we get your site up in weeks - not months.

 

03

BRANDING & DESIGN STANDARDS

Your website is the manifestation of your brand across tone, personality, messaging and visual cues. All these elements need to be consistent across the site and anything else you are doing external to the site.

To ensure this consistency, Alex recommends creating a Digital Style Guide that can either be an extension of your existing Brand Style Guide or a one that starts from near scratch depending o your business situation and size. We create and define the following items:

  • logo (RGB, colour, mono, taglines)
  • logo variations (portrait, horizontal)
  • visual elements & conventions
  • colour palette  (RGB and HEX#)
  • typography hierarchy
  • image style
  • illustrative styles
  • bullet styles
  • copy tone/personality  
  • favicon
 

04

SITE ARCHITECTURE

Site architecture is a critical component for ensuring your visitors easily find what they need and Google finds well structured and easily indexed content. It also drives your PPC Advertising Structure for optimal results there too. So this is a critical and sometimes difficult task.

It needs to be based on your messaging matrix and buyer search and requirements. That's whey we spend a WorkShop on it. You'll be amazed at how well it helps you clarify your business, gets agreement around the table for what is important and what is not, and firms up your go-to-market strategy too. This benefits the business well beyond the site. 

 

05

CONTENT CREATION

Alex works with you to write and design the site content pages for launch. This includes writing and sub-editing all content based on what real humans need to read, and what Google bots want to crawl. The content is based on the messaging, keyphrase and buyer profiles completed in the earlier work.

You can do as much or as little of this work as you wish based on your teams' skills, knowledge, budget and resource allocation. We engage our writers with sector experience, sub-editors for grammar and easy-to-read prose, and our search optimisation experts to make sure we're on the money there too, so it drives the right traffic: 

  • pillar themes
  • keyword analysis
  • competitive review
  • copywriting
  • editing and approvals
  • see SEO services for ongoing optimisation.

 

 

06

WEBSITE BUILDOUT

This is the stuff that so many HubSpot agencies will try and make seem bigger than Ben Hur. It is significant of course, but we never understand why the client so often has to do the heavy lifting in stage 5 of writing everything, just for the agency to load it in - and then claim search optimisation. Weird.

Anyway, we love getting stuck into this component because we ensure all pages are built out, customised, and work perfectly in terms of mobile and search optimisation - and to brand standards.

Stand back - the site is now in test mode and almost ready to start generating growth, more efficiently, for you and your company.

 

07

REVIEW & BACKLOG WORKSHOP

We ask that your team review the site and log the updates and changes they would like to see and agree on being advanced. This Review Workshop then assesses each one and logs it right there and then as a task to be either completed immediate for launch - or for post-launch as a backlog item depending on its nature and timeframe. These tasks are also costed and timed for agreement and approval to proceed.

 

08

LAUNCH

Everything then comes together to launch your new site right on time and to budget with all the tools required to track the online behaviour of your prospects visiting the site, capture every lead, drive your inbound marketing, enable your sales teams, manage and report your pipeline, and support your customers in new ways that will see you grow, more efficiently. 

 

GROW, MORE EFFICIENTLY.

It starts with your website.

Let's Talk

Basic

Content Provided

$8,000+

Timeline: 4 weeks
Initial Free Discussion
1x Discovery Meetings
1x Website Audit & Report
1x Website Plan
Customised Theme on Hubspot
5 Customised Unique Templates
 
Sub-Editing Content
Website Buildout
All System Pages
Testing
Review and Logging Workshop
DNS Configuration
Website Growth Plan

Timeline: 3 weeks
+ $100 per page ex system pages
(eg, 10 pages adds $1,000) 
+ photography quoted Stage 04
+ copywriting quoted Stage 04
+ $85 per library image used 
 
Most Popular

Professional

Content Created

$12,000+

Timeline: 6 weeks
Initial Free Discussion
2x Discovery Meetings
1x Content Audit & Report
1x Website Audit & Report
1x Website Plan
Customised Theme on Hubspot
7 Customised Unique Templates
Brand Site Style Guide
Sub-Editing Content
Website Buildout
All System Pages
Testing
Review and Logging Workshop
DNS Configuration
Website Growth Plan
 
Timeline: 4 weeks
+ $100 per page ex system pages
(eg, 30 pages adds $3,000) 
 
+ photography quoted Stage 04
+ copywriting quoted Stage 04
+ $85 per library image used 
 

Large

Requires Integrations

$20,000+

Timeline: 8 weeks
Initial Free Discussion
2x Discovery Meetings
1x Content Audit & Report
1x Website Audit & Report
1x Website Plan
Customised Design (wireframes, mockups)
10 Customised Unique Templates
Custom Integration Research & Plan
Brand Site Style Guide
Sub-Editing Content
Website Buildout
All System Pages
Testing
Review and Logging Workshop
DNS Configuration
Website Growth Plan
 
Timeline: 8 weeks
+ $100 per page ex system pages
(eg, 50 pages adds $5,000) 
 
 

FREQUENTLY ASKED QUESTIONS

Here are some FAQs. Let's talk and we can answer any other question you may have at this stage too. Just call. Or click.

  • How much does it cost to hire the crew at Alex?

    Our corporate websites typically cost about $20K depending on the scale. We provide a cost estimate upon receiving your brief then refine that after stage 04 once we understand the site architecture. 

  • How do you work with our internal team?
    We typically work with small marketing teams of one to five people, where at least one person owns the marketing relationship with Alex Inbound Marketing. We see ourselves as an extension of your team, ready to work with you and support you in any way we can to meet your goal of growth, more efficiently.
  • How is Alex different from other HubSpot agencies?

    Critically, we understand the challenges your sales and marketing people are dealing with every day. Why? Because we've been there. We're the real deal bringing real-life marketing and sales experience to add high value to your team and bottom-line outcomes.

    Our CEO has owned revenue targets in the hundreds of millions and managed large comms team up to 22 people and $12M integrated marketing budgets in matrix corporates (as well as small ones where resources are scarce).

    Many HubSpot agencies comprise people who have no idea what you're about. They've learnt the theory from HubSpot and will apply it whatever your context. You could do the certifications and do it yourself. We'll bring all that too - plus highly valued advice and recommendations as we go in everything we do.

    Next, unlike other agencies who assign you an account manager, with Alex, you'll work with your strategist and their team. Ther are no middlemen (people). Law firms don't have account managers. Accounting firms don't have account managers. So why do marketing agencies? It's an old fashioned idea. Our approach ensures they own your growth goals, while nothing gets lost in transaltion, improving your efficiency goals (and just easier for you get things done brilliantly).

    Third, we work according to a genuine client-centred approach meaning we want the business you represent to achieve its growth and efficiency goals, and you as a person to achieve your career aspirations too. We'll go beyond the basics in our retainers and project work to make sure we help you be the best you - and your company get maximum return from its investment. We really do.

    No long-term commitments. While most HubSpot agencies want to lock clients in for at least 12 months, we create 90 days sprints that work hard to continually prove our worth and have our clients happily renewing and repeating because we never take our foot off the gas.

    Finally, we're friendly and approachable and work in a very collaborative manner. That's an intangible that you can judge once you're working with us. However, I can confirm, it's just the way we are - because life is short and should be productive - but fun too.

  • How do you evaluate success and make Alex accountable?

    We start by being sure about your goals. While our reason for being is to help our client grow, more efficiently, it's true that subtle difference in defining success can exist at different clients.

    That's why our process includes our joint initial Game Plan Strategy Workshop and then checks in every month to review the deliverables we signed on to deliver, track all primary key performance indicators, and re-set short (month), mid (90-day) and long-term (12-month) goals and priorities with their associated benchmarks.

    Our reporting process at the end of each month, quarter and annually focuses on whether these actions and KPIs are being met, and that we pivot as required to ensure we do everything we can to do so. We buy into your goals. We own them with you.