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Digital Marketing Strategy

Build Brand Authority. Get More Traffic. Convert More Leads. Grow, More Efficiently.


Create a plan to boost your brand, leads and sales from online marketing.

Let's create a clear, integrated Digital Marketing Strategy as a team, including sales, to ensure you have a defined road map to achieve specific KPIs. It can be a big overall plan, or something specific for a product or sector, inbound marketing program, content marketing, digital lead gen campaigns and even 90-day sprints. The result is always an effective, practical, actionable game plan to improve the way you use these channels - and compete to win. 


What We Do

We follow a proven process based around the RACE Planning framework that addreses the strategies to extend your brand Reach, encourage identified targets to ACT, optimise your CONVERSIONS, and address ENGAGEMENT to nurture and build brand loyalty and advocacy. We also address your technology as required to ensure you have what it takes to deploy an integrated approach to your digital marketing.


You'll also... 

Planning is not a Choice

Over 80% of B2B buyers research online before engaging with sales reps. Even then, they're 2/3 of the way through their buying journey having already established preferences and eliminated potential vendors, hopefully not you.

Less Loyal and More Focused

71% of B2B buyers start with a generic query looking for solutions to challenges, answers to questions, not your product or company name. This early awareness stage of the buyer journey makes it critical you're seen via content strength or paid advertising.

What It Means

The battleground to attract and engage your future customers is online and starts with your website. It has to be found, establish authority and authenticity, and encourage engagement if you're to have any chance at nurturing prospects through to sales contact.


Here's some more information




Your digital marketing plan needs to be strategies - and practical. We aim to build it with a range of tactics that when applied together create a holistic integrated approach for greater power and results:

  • Search Engine Optimisation (SEO)
  • Content Marketing (Blogging & Article Writing)
  • Downloadable Content Offerings (eBooks, Whitepapers, Webinars)
  • Email Marketing
  • Social Media Marketing
  • Pay-Per-Click (PPC) Marketing
  • Video Production
  • Website Design
  • A/B Testing
  • Landing Page Strategy
  • Call-To-Action Strategy
  • Link Building/Earning
  • Infographic Design
  • Marketing Automation
  • Lead Nurture Strategy
  • Public Relations (PR)
  • Sales Collateral and Tools
  • Sales Enablement
  • even CRM if your databases are a mess.


We utilise the SOSTAC® planning model, originally developed by PR Smith to help marketers take a more uniform and proven approach to planning. It's an acronym for:

  • Situation – where are we now?
  • Objectives – where do we want to be?
  • Strategy – how do we get there?
  • Tactics – how exactly do we get there?
  • Action – what is our plan?
  • Control – did we get there?

We use this simple and proven approach so we can focus on the answer, the meat on the bones that we need to create together - and will your sales team if possible. 



We get that - however, that's why we're here to help. We provide a 3rd party fresh perspective with extensive experience from other clients - and an almost-but-not-quite-external view.



You decide the business needs a practical, actionable, costed and timed digital marketing plan. This could be for the business as a whole, or a product, event, solution, sector etc. We then typically: 

  • Conduct an Audit
  • Report the Audit results
  • Conduct a Workshop
  • Compile the Plan 
  • Review Resources (between you and us)
  • Adjust Together As Required
  • Business and Sales Buy-In
  • Budget and Timeline Approval
  • Commence Implementation (as planned)






It actually all starts with your plan.

Let's Talk



Here are some FAQs. Let's talk and we can answer any other question you may have at this stage too. Just call. Or click.

  • How much will a Digital Marketing Plan cost?

    Our Digital Marketing Plans for specific projects such as product marketing, event marketing, sector marketing etc are often approximately $5,000. Full businessDigital Marketing Plans are usually between $20-30K depending on the complexity of the environment, audits, and organisation structure.

    We will scope and provide a detailed quote prior to commencing that does not change unless the environment changes,. 

  • How do you work with our internal team?
    We typically work with small marketing teams of one to five people, where at least one person owns the marketing relationship with Alex Inbound Marketing. We see ourselves as an extension of your team, ready to work with you and support you in any way we can to meet your goal of growth, more efficiently.
  • How is Alex different from other HubSpot agencies?

    Critically, we understand the challenges your sales and marketing people are dealing with every day. Why? Because we've been there. We're the real deal bringing real-life marketing and sales experience to add high value to your team and bottom-line outcomes.

    Our CEO has owned revenue targets in the hundreds of millions and managed large comms team up to 22 people and $12M integrated marketing budgets in matrix corporates (as well as small ones where resources are scarce).

    Many HubSpot agencies comprise people who have no idea what you're about. They've learnt the theory from HubSpot and will apply it whatever your context. You could do the certifications and do it yourself. We'll bring all that too - plus highly valued advice and recommendations as we go in everything we do.

    Next, unlike other agencies who assign you an account manager, with Alex, you'll work with your strategist and their team. Ther are no middlemen (people). Law firms don't have account managers. Accounting firms don't have account managers. So why do marketing agencies? It's an old fashioned idea. Our approach ensures they own your growth goals, while nothing gets lost in transaltion, improving your efficiency goals (and just easier for you get things done brilliantly).

    Third, we work according to a genuine client-centred approach meaning we want the business you represent to achieve its growth and efficiency goals, and you as a person to achieve your career aspirations too. We'll go beyond the basics in our retainers and project work to make sure we help you be the best you - and your company get maximum return from its investment. We really do.

    No long-term commitments. While most HubSpot agencies want to lock clients in for at least 12 months, we create 90 days sprints that work hard to continually prove our worth and have our clients happily renewing and repeating because we never take our foot off the gas.

    Finally, we're friendly and approachable and work in a very collaborative manner. That's an intangible that you can judge once you're working with us. However, I can confirm, it's just the way we are - because life is short and should be productive - but fun too.

  • How do you evaluate success and make Alex accountable?

    We start by being sure about your goals. While our reason for being is to help our client grow, more efficiently, it's true that subtle difference in defining success can exist at different clients.

    That's why our process includes our joint initial Game Plan Strategy Workshop and then checks in every month to review the deliverables we signed on to deliver, track all primary key performance indicators, and re-set short (month), mid (90-day) and long-term (12-month) goals and priorities with their associated benchmarks.

    Our reporting process at the end of each month, quarter and annually focuses on whether these actions and KPIs are being met, and that we pivot as required to ensure we do everything we can to do so. We buy into your goals. We own them with you.