Alex Inbound Marketing Blog

Email Sigs Can Generate High Quality Leads

paul.jones@alexim.com.au (Paul Jones) — Wed, 28 Feb 2018 23:00:00 GMT

The email signature on every employee email represents a huge opportunity for you to promote your content and other offers to an audience well beyond your limited opt-in marketing database - and virtually for free.

10 Ways An Inbound Marketing Agency Can Help

paul.jones@alexim.com.au (Paul Jones) — Tue, 27 Feb 2018 23:00:00 GMT

You already know this but let’s stay it again - technology is enabling massive change in the way your buyers buy. In turn, that's driven massive changes in the way marketers market. Are you adapting? Here's 10 ways an inbound marketing agency can help.

Direct Mail In An Inbound Marketing World

paul.jones@alexim.com.au (Paul Jones) — Mon, 26 Feb 2018 23:00:00 GMT

With the growth of email and social media, many marketers might be tempted to consider direct mail dead and buried. As a multi-channel agency, we see it as great way to activate the conversation with the target prospects you've identified - and complement your inbound marketing channels.

4 Types of Technology Buyers in the Small Business sector

paul.jones@alexim.com.au (Paul Jones) — Sun, 25 Feb 2018 23:00:00 GMT

The Australian Taxation Office states there are three million small businesses in Australia. One million of them employ staff. Recent studies show the primary decision-maker when purchasing technology is the owner. That's probably no surprise. However, you need to know what type of tech buyer they really are - and who you are prepared to target.

Five Elements of an Inbound Marketing Strategy

paul.jones@alexim.com.au (Paul Jones) — Wed, 21 Feb 2018 23:00:00 GMT

Like all good things, inbound marketing strategies take more time to develop than quick outbound sugar hits. However, they then proceed to generate a higher rate of return over the long run. Here are five essential elements of an effective inbound marketing strategy.

Seven Terms You Need To Know For Search Engine Optimisation (SEO)

paul.jones@alexim.com.au (Paul Jones) — Tue, 20 Feb 2018 23:00:00 GMT

There are 6,586,013,574 searches a day worldwide. That's nearly one for every person on the planet every single day. So yes, your SEO and Content Strategy is critical no matter what business you are in. Here are seven search terms to help you before you jump in.

Use Tech To Understand & Communicate With Customers

paul.jones@alexim.com.au (Paul Jones) — Mon, 19 Feb 2018 23:00:00 GMT

Whether the focus is on electronic direct mail (EDMs), digital advertising (including AdWords) or social media campaigns to build a community and target popular influencers, businesses need two things: a seamless experience across all devices, and a brand story that carries the message through digital, print and collateral marketing.

Five Great Keyword Tools For Tech Companies

paul.jones@alexim.com.au (Paul Jones) — Mon, 19 Feb 2018 23:00:00 GMT

No business can build an effective SEO strategy without a strong keyword research foundation. Here are five keyword research tools we recommend marketers use for a well-rounded keyword and SEO foundation.

Seven Skills To Build A B2B eCommerce Site

paul.jones@alexim.com.au (Paul Jones) — Thu, 15 Feb 2018 23:00:00 GMT

The stakes are high for B2B eCommerce sites. Business buyers might only self-serve for smaller items such as accessories or spare parts, however as part of a larger account, their experience can impact a much more significant revenue stream.

What is Multi Channel Marketing?

paul.jones@alexim.com.au (Paul Jones) — Tue, 13 Feb 2018 23:00:00 GMT

Multi-channel marketing is the process of engaging customers and prospects using more than one channel of communication, often including both digital and offline channels.