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We help technology marketers create the full range of content
designed to drive leads.

95% of business buyers choose a solution provider that delivered ample content to help navigate through each stage of the buying process (DemandGen Report). We'll help you create that content by working with you to develop an actionable Content Strategy and then specic pieces of content that will work that buyers will see worthy to trade for an email address. And by content we mean the stuff that tells, and later sells. Now you're talking.

Content is the fuel to generate more leads online.

Whether your prospects find your content through search and other inbound strategies, or via an outbound campaign using content as the offer, it is critical to the attraction and engagement process. You simply will not engage new prospects effieicntly these days without compelling content that appeals to all your buyer persona's across all three phases of the buyer journey. Content also supports the sales process, both offlinein thereal world, and via social channels. If there is one thing you to this year to improve your lead generation outcomes and quality, it's get your ocntent act together. We can help.  

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Start with a strategy.

You may already have a plan, or need some help getting one completed. Either way, we're able to check in and work with you to develop an actionable content plan that will ensure you take account of:

  • your business goals
  • your buyer personas (each and every one of them)
  • all three stages of the simple buyer journey (KISS)
  • the formats and channels in which your buyers prefer to consume content
  • your realistic resource constraints and requirements.

The result is an actionable plan that can be deployed with your current agency, internal staff, or us - or an optimal mix of all three - whatever makes sense to you.

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All types of content.

Content takes the form of more than just blogs and emails. Our team have produced all types of content to take account of buyer needs, client opportunties and both online and offline channels of communication (whatever works pending the strategy). These content types include:

  • ebooks
  • mobile apps
  • blogs
  • calculators and quote tools
  • interactive reward and incentive programs
  • website content including page, landing page and campaign based materials
  • email marketing
  • micro sites (for campaign and product specific initiatives)
  • social platforms

With HubSpot on our team, you can be sure to achieve your aim of taking your company marketing to the next level, integrating your online and offline lead generation activity and making the most of your content and lead generation campaigns, all reported for contribution and ROI assessment.  

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How We Help

From concept through development, our dedicated in-house team works with you to plan, create and maintain your cntent strategy - and the development of your content materials to time and budget. 

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10 Marketing Metrics You Need To Know

You'll see the 10 full-funnel metrics that every business needs to demonstrate the contribution effective full-funnel marketing makes to the bottom line - and how they support the sales process. 
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