WE CREATE CONTENT TO DRIVE ONLINE LEADS



Because today, that's where new business starts.

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WE TAKE CONTENT SERIOUSLY

Your business prospects are online for over 60% of their buying process before they make contact. Too late. Now you're the price matcher. Engage them earlier with the content they need and you're seen as the trusted adviser, and price maker. It's efficient, measurable, and works 24/7 to build the genuine digital relationships that build real business.

FROM SEARCH TO SALES

We help clients develop the content that attracts, engages and nurtures buyers right down the sales funnel from search to sales. All types of content, using all types of skills, refined from working with some of the highest profile B2B brands in the world. And now your sales team will love you as they focus their time on closing business, rather than finding it. 
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Content Strategy

Plug the holes in your sales funnel from top to bottom with a plan to create the content that will attract, engage and nurture prospects from search to sale.

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Content Creation

Produce the online content that will attract, engage and nurture the right prospects at the right time across the buying journey and down your sales funnel.

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Content Promotion

Make the most of your new content by promoting it through the most effective online (and offline) channels to drive prospects into your sales funnel.

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HubSpot Websites

Forget a normal website. Create an integrated online lead generation machine complete with web pages, email, blogging, social, CRM, sales tools and more.

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Offline Campaigns

Online marketing will do most of the job. However a disruptive campaign to engage prospects before they even know they have an issue can be your early advantage.  

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Marketing Technology

Building genuine relationships online takes experience, smarts - and tech. We specialise in HubSpot, Google, LinkedIn, WordPress, and more to give you the advantage.

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Download Your Free eBook

10 Marketing Metrics You Need To Know

You'll see the 10 full-funnel metrics that every business needs to demonstrate the contribution effective full-funnel marketing makes to the bottom line - and how they support the sales process. 
 
DOWNLOAD YOUR FREE EBOOK
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WE ARE UNIQUE AND HERE'S WHY 

 REAL MARKETING 
EXPERIENCE

We bring years of B2B marketing experience to provide real value to the process and quality of your outcomes.

INTEGRATED TECHNOLOGY

We like to keep the technology as integrated as possible to enable focus on the content and communications. 

SOLUTIONS BUSINESS

We're a solutions business so we tailor our offerings based on your resources, engagement model, and budget. 

B2B
EXPERTS

We have a track record of providing service to any business defined by an account-based sales enviornment. 

INBOUND CONSULTANTS

We allocate only a Certified Inbound Marketing Consultant to manage your program of works for you day-to-day.

BUSINESS 
FOCUSED

We are driven by metrics. Our team is focused on your business goals with all content and campaign initiatives.

PROFESSIONAL CREATIVE

You'll be proud of your brand as we create using only our professional writers, designers and developers.

AGENCY
PRINCIPAL

Put the 25+ years of genuine B2B marketing experience our founder has to your commercial advantage. 

OUR TYPICAL APPROACH

Whether you engage us to take a specific product or solution to market, or your entire brand, we'll go through our proven Content9 approach. 

BUSINESS GOALS

Start with the end in mind. Set specific goals for visits, conversions, leads and even sales for your content-based campaigns. 

BUYER PERSONAS

Agree on your prospect. It's extremely useful to document, as an S&M team, the profile of your prospects and their drivers.

COMPETITIVE DISCOVERY

Beat your competitors to the punch. Create content they’ve ignored or that’s way better than anything they’ve ever produced before.

AUDIENCE DISCOVERY

Know what prospects want. Conduct real-time social listening, online search analysis, interview sales people and work from facts.

KEYWORD PLANNING

Take every advantage. Discover the keywords that help optimise your content for search engines and human consumption.

CONTENT AUDIT

Find the gold and fill the gaps. Use our Content Matrix Tool to audit your existing content and create whatever you then need. 

CONTENT PLANNING

Be precise to be successful. Document the goals, buyer profiles, insights, audit, content messages, formats, deadlines and workflow. 

CONTENT CREATION

Use the right formats. Websites, ebooks, infographics, apps, tools, video, email, social, animations, advertising, collateral and more. 

CONTENT PROMOTION

Make every piece count. Create optimised content and make it accessible to all your prospects whatever channel they use.

OWN THE BUYER JOURNEY

According to Forrester, buyers are online and 60% through the buying journey before making contact with a vendors' sales team. 

That puts them in control and you in trouble. Unless, you're creating the right content for every stage of the buying journey (even pre-funnel) and ensuring they see it through mail campaigns, search, social, email, links, blogs and more. They'll convert to a lead when downloading. From here you connect, nurture and track them all the way through a digital relationship and into a person-to-person (P2P) engagement with sales. It's not hard, but it can no longer be ignored. Start with a single product line and see for yourself. We've been doing it for years. 

CONTACT US

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We can work with your single-channel software solutions (cms, email, social, search, blog, email, mobile, crm etc). However, if you're serious about managing business growth, then consider replacing that stack with HubSpot, a fully integrated full-funnel sales and marketing platform.

We reviewed and worked with multiple platforms and found HubSpot with its full-funnel philosophy to be the most effective and efficient solution for clients serious about growing their business online. It's elegant to use, scales as you need, and puts your team in control of your pipeline. 

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We are very proud to be recognised as a Gold-Certified Agency Partner by HubSpot, one of the world's leading sales and marketing technology providers and a significant disruption player in the industry.

Our years of producing direct and digital content and campaigns for some of the largest ICT and professional service brands in Australia is now enhanced by the very latest technology and techniques that we derive from HubSpot.

Our clients can look forward to knowing they benefit from access to the very latest approaches and implementation as they seek to grow their businesses more efficiently and predictably. 

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Let's get it together

Our integrated full-funnel lead generation solutions will help you integrate your sales and marketing activities into one seamless pipeline. You'll bring prospects into your funnel, and nurture them through to sales.

It's that combination of technology and technique that you always felt was out there somewhere, and that can set you apart from your competition. We'll bring the creative and production, you bring the business knowledge, and together we can create a platform and program that is fresh and effective for your organisation and your career. 

CONTACT US

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Download Your Free eBook

10 Marketing Metrics You Need To Know

You'll see the 10 full-funnel metrics that every business needs to demonstrate the contribution effective full-funnel marketing makes to the bottom line - and how they support the sales process. 
 
DOWNLOAD YOUR FREE EBOOK
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